Thursday 17 February 2011

Clarence Birdseye

NAME Clarence Birdseye

WHAT FAMOUS FOR Clarence Birdseye is best known for inventing the flash-freezing process for food preservation, which revolutionized the frozen foods industry.

BIRTH Born on December 9, 1886, in Brooklyn, New York, Clarence Birdseye grew up in a rapidly changing America.

FAMILY BACKGROUND He was the sixth of nine children born to Clarence Frank Birdseye and Ada Jane Underwood

His father worked as a lawyer in an insurance firm, but his family weren't particularly wealthy, which shaped Birdseye's self-reliant and inventive nature.

CHILDHOOD Birdseye had a curiosity-driven childhood, constantly exploring and experimenting with nature, which laid the groundwork for his later innovations.

EDUCATION Clarence Birdseye attended Montclair High School in New Jersey. He later matriculated at Amherst College, following in the footsteps of his father and elder brother who had also earned degrees there. He had to withdraw after his second year due to financial reasons. 

CAREER RECORD Birdseye started his career as a government field naturalist, working in Labrador, Newfoundland, from 1912 to 1915. It was during this time he became interested in food preservation. 

After years of experimentation, he launched Birdseye Seafoods, Inc. in 1924, pioneering the frozen food industry. His major breakthrough came with the flash-freezing technique that preserved food quality by freezing it quickly under high pressure.

APPEARANCE Birdseye was tall and lean, with a rugged appearance that reflected his time spent in the wild and his hands-on approach to experimentation.

Encyclopaedia Britannica

FASHION Birdseye dressed practically, preferring utilitarian clothing suited for outdoor work and laboratory settings.

CHARACTER Birdseye was known for his resourcefulness, curiosity, and persistence. He was a problem-solver, always seeking ways to improve processes.

Rather than boasting about his numerous accomplishments, he humorously stated, "I am best described as just a guy with a very large bump of curiosity and a gambling instinct"

SENSE OF HUMOUR Birdseye had a dry sense of humor, often making witty remarks about his work and life, though he took his innovations seriously. Here's an example that showcases his humorous outlook:

When discussing his frequent encounters with frostbite during his time in Labrador, Birdseye quipped, "After a while you get used to it just like mosquito bites"1. This lighthearted comparison between the severe condition of frostbite and the minor annoyance of mosquito bites demonstrates his ability to find humor in challenging situations.

RELATIONSHIPS Clarence Birdseye married Eleanor Gannett on August 21, 1915, during a visit to the United States. This marriage took place while Birdseye was working in Labrador as a field naturalist and fur trader. 

The couple went on to have four children: Kellogg Gannett Birdseye, Ruth Birdseye, Eleanor Birdseye, and Henry Stinson Birdseye

He maintained a strong relationship with his family and balanced his personal life with his demanding career.

MONEY AND FAME Birdseye's invention brought him immense wealth when he sold his company and patents in 1929 for $22 million (around $335 million in today's money). 

He became a prominent figure in the food industry and was recognized for his contributions to food preservation. Despite his success, he remained modest and focused on his work.

FOOD AND DRINK Birdseye had a fascination with food preservation, which shaped his career. His favorite foods likely included items preserved through his own freezing techniques.

Birdseye was known for his willingness to try eating unusual animals, including field mice, chipmunks, porcupines, and various birds. He kept meticulous journals of his culinary experiences, especially during his time in Labrador,

When writing about his experiences eating unusual animals in Labrador, he enthusiastically described a meal featuring lynx meat that had been soaked in sherry for a month, calling it "one of the most scrumptious meals I ever ate."

MUSIC AND ARTS There is no evidence to suggest Birdseye had any particular interest in music or the arts. His focus was largely scientific and practical.

LITERATURE While Birdseye was an avid reader, his interests leaned toward scientific and technical literature rather than fiction.

Birdseye engaged in writing, both for personal and professional purposes. He wrote letters home and kept detailed journals during his travels. Later in life, he co-authored a book with his wife titled Growing Woodland Plants.

Birdseye's story was the subject of Mark Kurlansky's 2012 biography Birdseye: The Adventures of a Curious Man

NATURE Birdseye had a deep connection to nature. His work as a field naturalist in Newfoundland influenced his career and his understanding of the natural freezing processes that inspired his innovations.

Birdseye's obsession with collecting insects led his Amherst College classmates to nickname him "Bugs".  According to some sources, "Bugs" was subsequently changed to "Bob", which is the name he went by for the rest of his life. Birdseye biographer Mark Kurlansky notes that after 1906, Birdseye was never again referred to as Clarence

His co-authorship of Growing Woodland Plants suggests an interest in gardening and plant cultivation

PETS Birdseye traveled by dog sled across Labrador, writing about his "dogsled travels" in his journals. These dogs, while not pets in the traditional sense, would have been essential companions during his expeditions.

HOBBIES AND SPORTS Birdseye was a skilled hunter and outdoorsman, particularly during his time in Labrador. His love for nature extended beyond his professional life.

At the age of ten, Birdseye taught himself taxidermy by pestering people in taxidermy shops.

SCIENCE AND MATHS A keen observer of nature, Birdseye applied scientific principles to solve problems. His invention of the flash-freezing process was grounded in his understanding of biology and chemistry.

INVENTIONS Birdseye is credited with inventing the flash-freezing process, which involved packing fresh food into waxed cardboard boxes and freezing them quickly under high pressure to preserve their cellular structure and freshness.

PHILOSOPHY & THEOLOGY While Birdseye's personal philosophy isn’t well documented, his life demonstrated a belief in innovation, self-reliance, and perseverance.

Birdseye made references to religious concepts in some of his quotes, but these seem to be used more as rhetorical devices rather than expressions of personal faith. For example, he said, "The Twelve Apostles would never have spread the Christian faith if they had not taken fearful risks". This statement appears to be more about the importance of risk-taking than about Christianity itself.

POLITICS Birdseye's work influenced industries and policies around food preservation and storage.

MILITARY RECORD Birdseye did not serve in the military, though his work during World War II helped improve food supply methods for soldiers.

HEALTH AND PHYSICAL FITNESS Birdseye remained active and healthy for most of his life, thanks in part to his outdoors lifestyle, which included hunting and fishing.

HOMES Birdseye lived in various locations due to his work, but he primarily resided in New York later in life, where he conducted much of his experimentation.

Birdseye was born and spent his early years in Brooklyn, where his family owned a townhouse in Cobble Hill.

When Birdseye was 14, his family moved to the suburb of Montclair, where he graduated from Montclair High School.

He worked with entomologist Willard Van Orsdel King in Montana in 1910 and 19111.

From 1912 to 1915, Birdseye lived intermittently in Labrador, where he became interested in food preservation by freezing. 

In 1915, Birdseye and his wife Eleanor built a house in Muddy Bay, near Cartwright, Labrador, where he established a fox ranch.

In 1925, he set up General Seafood Corp. in Gloucester to be near one of the nation's most prominent fishing ports.

Birdseye spent his last days at the Gramercy Park Hotel in Manhattan bringing him back to the city where he was born, bringing his life full circle. 

TRAVEL Birdseye traveled extensively during his early career as a naturalist, spending significant time in the harsh, remote environment of Labrador, Newfoundland.

DEATH Clarence Birdseye died on October 7, 1956, at the Gramercy Park Hotel in New York City. He was 69 years old at the time of his death. The cause of death was reported to be a heart attack.

After his death, Birdseye was cremated and his ashes were scattered in the sea off the coast of Gloucester, Massachusetts. This location was significant as Gloucester was where Birdseye had set up his General Seafood Corporation in 1925 and developed many of his groundbreaking frozen food technologie

APPEARANCES IN MEDIA Birdseye’s name became synonymous with frozen foods. The Birds Eye brand, still in existence today, has long featured his name and legacy on its packaging. While Birdseye himself didn't appear in advertisements or media promotions, his innovation is central to the brand's marketing, which regularly highlights the groundbreaking method he invented.

ACHIEVEMENTS Birdseye's greatest achievement was the invention of the flash-freezing process, which revolutionized food preservation and led to the creation of the modern frozen food industry. He also sold his patents for a remarkable $22 million, solidifying his place in business history. His legacy continues in the Birds Eye brand, a leader in frozen foods.

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